Descrizione
Durata: 30 ore
Obiettivi formativi
Comprendere e utilizzare la terminologia inglese per il marketing: concetti, tecniche e strategie.
Il corso fornirà le competenze necessarie per comunicare con precisione e sicurezza nel marketing e nelle vendite.
Contenuti
- Investigate the concepts of marketing
- Discuss the role of the marketing mix
- Analyse the marketing cycle
- Examine and evaluate tools and techniques in sales
- Analyse the influential role of staff in maximising sales
- Discuss the role and responsibility of the sales & marketing team
- Describe the various job descriptions and individuals’ responsibilities
- Describe a ‘day in the life’ of a sales & marketing team member
- Explain and discuss the spectrum of business relationships with external sources required of a sales & marketing team member